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Privacy Policy

Last updated: 11-Jul-2025


This Privacy Policy describes how Datavexa ("we", "us", or "our") collects, uses, and protects your personal data when you interact with us through our website, LinkedIn forms, email subscriptions, and other services.

1. Introduction & Company Details

Datavexa is a boutique consulting firm based in Lisbon, Portugal. We specialize in data, AI, and cloud engineering services for businesses across various industries.

Legal Entity Name: Datavexa, Lda
Headquarters Address: Rua São Bento Menni 2 1A, Lisbon, Portugal
Email: hello@datavexa.com

We are committed to protecting your privacy and handling your data in accordance with the General Data Protection Regulation (EU) 2016/679 (GDPR) and applicable Portuguese data protection laws.

2. Types of Data We Collect

Depending on how you interact with us, we may collect the following types of personal data:

  • Identity Data: name, company, job title

  • Contact Data: email address, phone number

  • Technical Data: IP address, browser type, device information

  • Usage Data: pages visited, time spent on site, interactions

  • Marketing Preferences: your opt-in preferences and interests

3. Legal Basis for Processing

This policy may be updated periodically to reflect changes in our practices, technology, or legal requirements.

We recommend reviewing this page regularly to stay informed. The “Last updated” date at the top reflects the most recent changes.

4. How We Collect Data

We collect personal data through:

  • LinkedIn Lead Gen Forms: when you submit your information via sponsored ads or CTAs

  • Website Forms: such as our contact or newsletter subscription forms

  • Email Signups: including integrations with tools like Mailchimp

  • Cookies and Analytics Tools: such as Google Analytics and LinkedIn Insights Tag

For details on cookies, please refer to our Cookie Policy.

5. How We Use Your Data

Your data may be used to:

  • Respond to your inquiries or contact requests

  • Send newsletters, event invitations, or service updates (with your consent)

  • Improve website functionality and user experience

  • Analyze website traffic and user engagement

  • Deliver personalized content or advertisements

  • Comply with legal or regulatory requirements

6. Third-Party Services

We may share your data with trusted third-party service providers, strictly for the purposes outlined above. These include:

  • LinkedIn (Microsoft Corporation) – for lead gen forms, ad analytics, and retargeting via LinkedIn Insight Tag

  • Google Analytics (Google Ireland Ltd.) – website usage tracking

  • Mailchimp (Intuit Inc.) – newsletter subscriptions and campaign management

  • Website hosting provider – infrastructure and operational support

All third parties are contractually obligated to comply with applicable data protection laws and process your data in a secure manner.

7. Cookies & Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your experience, analyze usage patterns, and support marketing campaigns.

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What Are Cookies?

Cookies are small text files stored on your device when you visit a website. They help websites remember your preferences and actions over time.

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Types of Cookies We Use

Type

Purpose

Essential Cookies

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Analytics Cookies

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Marketing Cookies

Required for basic site functionality (e.g., form submissions, navigation). These cannot be disabled.

Help us understand how users interact with the site (e.g., pages visited, time spent). We use tools such as Google Analytics and LinkedIn Insight Tag.

Track visitors across websites to deliver relevant advertising and measure campaign effectiveness (e.g., LinkedIn Ads).

Tools We Use

  • Google Analytics (Google Ireland Ltd.)
    Collects aggregated usage data for website optimization. IP anonymization is enabled.

  • LinkedIn Insight Tag (Microsoft Corporation)
    Used to track visits and conversions from LinkedIn ads and improve ad targeting. The LinkedIn Insight Tag collects information, including URL, referrer, IP address, device, browser characteristics, and timestamp. IP addresses are truncated or hashed within 7 days. Pseudonymized data is deleted within 180 days. For more details, please visit LinkedIn’s cookie policy.

  • Mailchimp or similar
    May use cookies to track form interactions or email marketing performance.

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Cookie Consent and Management

Upon your first visit, our website may present a cookie banner requesting your consent for non-essential cookies. You can manage or revoke consent anytime:

  • By adjusting your browser settings to block or delete cookies

  • By interacting with our cookie banner (if available)

  • By visiting www.aboutcookies.org for more help

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LinkedIn members can control the use of their data for advertising purposes through their LinkedIn account settings. Non-members can manage cookies via their browser or decline non-essential cookies using our cookie banner.

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​Non-essential cookies (analytics and marketing) will only be set after you provide explicit consent via our cookie banner. You may withdraw your consent at any time.

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Legal Basis

  • Essential cookies are processed under the legitimate interest (Art. 6(1)(f) GDPR) and are necessary for the website to function properly.

  • Analytics and marketing cookies are processed only based on your explicit consent (Art. 6(1)(a) GDPR). These cookies are not activated unless you opt in via the cookie banner.

8. Data Retention

We retain personal data only for as long as necessary:

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Data Type

Retention Period

Contact Form Entries

Newsletter Emails

Analytics Data

Lead Gen Submissions

12 months after final communication

Until you unsubscribe or 24 months max

26 months (Google Analytics default)

12 months from date of collection

9. Data Security

We take appropriate technical and organizational measures to secure your data, including:

  • Encrypted data transfers via HTTPS

  • Role-based access controls

  • Firewall and antivirus protection

  • Regular security updates and vulnerability patches

While no system is 100% secure, we follow industry best practices to safeguard your information.

10. Your Rights Under GDPR

You have the right to:

  • Access your personal data

  • Rectify inaccuracies in your data

  • Request erasure ("right to be forgotten")

  • Restrict how we process your data

  • Object to certain types of processing

  • Data portability (receive a copy of your data in a structured format)

To exercise any of these rights, please contact us (see Section 12).

11. How to Exercise Your Rights

To make a data request, contact:

Data Protection Contact
Email: privacy@datavexa.com
Postal: Rua São Bento Menni 2 1A, 1600-896 Lisbon, Portugal

We will respond to all requests within 30 days as required by GDPR.

12. Policy Updates

We process your data under the following legal bases:

  • Consent: for email marketing and LinkedIn form submissions

  • Legitimate Interests: to improve our services and understand user behavior

  • Contractual Necessity: when we need your data to provide services you request

  • Legal Obligation: where we are required by law to retain certain information

13. Contact Information

For any privacy-related questions or concerns:

Datavexa, Lda
Rua São Bento Menni 2 1A, Lisbon, Portugal
Email: privacy@datavexa.com
Phone: +351 932 266 662

© 2025 Powered by Datavexa

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